Tag Heuer was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The watch house was formally known as Heuer until 1985 when French luxury brand TAG purchased the company to form Tag Heuer.
The watchmaker has always been synonymous with motor sports, iconically by Steve McQueen in the 1970 movie LeMans. More recently in 2016 Tag Heuer partnered with Red Bull Racing in the F1. Two of its collections, the Formula 1 and Monaco are also named after famous motor sport events.
Tag Heuer’s flagship model is the Carrera. With it’s polished and brushed bracelet, a sapphire crystal exposing the movement, and a selection of elegant dials the Carrera calibre 7 & 16 blend formal with a touch of sport to make a beautiful masculine time piece.
Notable owners and ambassadors for the brand are Tom Brady, Tiger Woods, Leonardo Di Caprio, Chris Hemsworth, David Guetta and Dan Carter full page: https://www.tagheuer.com/en/dan-carter